• Horsair bristles (cruelty free)
• The horsair were not bleached

ABOUT GROOM

 Since 2013 they have passionately been developing their signature formulas, using natural and eco-friendly ingredients.

Their inspiration stems from the rich tradition of men’s grooming, nourished by scientific innovation in body care.

They take pride in manufacturing their own products in-house, in our Montreal workshop, with thorough attention to details.

Industries Groom is a Montreal-born and raised company that specialized in men's grooming products, all-naturally. There is no paraben, no perfume, no petroleum-based product in their entire collection. They proudly brought back a long forgotten culture of men's grooming, reminiscent of old-timer barbershops. They are now enjoying a fame that goes beyond their home land.