The basic ingredients for these bitters are wormwood and gentian, giving it a more traditional profile with that lingering bitterness you look for in your drinks. This quality is accompanied by a pronounced ginger heat that won't get buried in your cocktails.

The Hudson Standard is located in the valley of that name, in the state of New York. Inspired by the West Coast emerging bar trends, notably with the whole new bitters scene, as well as the farm to table movement, the four friends created the company in 2012. Experimenting with all-natural ingredients from their region, they started with bitters, and they launched their first shrubs in 2013. The success was immediate, and since then they keep working hard to present a diverse and delicious array of products.