The Bitter Housewife

Who is The Bitter Housewife?

The brand was created by Genevieve Brazelton, who wanted to break free from the rules and expectations surrounding cocktails. The Bitter Housewife was born out of a desire to provide a space where people can embrace their own preferences and choices when it comes to drinking. Genevieve and her whiskey-drinking friends wanted to enjoy cocktails without feeling judged or constrained by conventional norms.

What makes the brand stand out is its emphasis on individuality, inclusivity, and the rejection of cocktail snobbery. The Bitter Housewife encourages people to be true to their own tastes and preferences, whether they enjoy whiskey, wine, or non-alcoholic drinks. The brand aims to create an approachable and fun experience around cocktails, focusing on great taste and real ingredients rather than intimidation or rigid rules.

The Bitter Housewife offers a good variety of products. One of their signature products is the Old Fashioned Aromatic Bitters. These bitters were what initially inspired the creation of the brand. They are specifically crafted to enhance the flavors of an Old Fashioned, one of the founder's favorite cocktails. The bitters are infused with baking spices like ginger, cinnamon, and allspice, which bring out the spice notes in rye-based whiskey. They also have a balanced earthy bitterness that adds depth to drinks. The Old Fashioned Aromatic Bitters can be used in a variety of cocktails, including the ones listed in the product description. They pair well with darker spirits such as aged rums, bourbon, and whiskey. Additionally, they can be used as a substitute for aromatic bitters or Angostura in any recipe that calls for them.

Choosing this brand means embracing a more relaxed and inclusive approach to cocktails. The Bitter Housewife offers a refreshing perspective that encourages individuals to explore their own preferences without judgment. The brand's commitment to using small-batch, real ingredients ensures quality and flavor in their products. If you appreciate the idea of cocktails as a personal expression of taste and enjoyment, this brand offers a welcoming and non-intimidating environment.

The Bitter Housewife products are designed for individuals who want to enjoy cocktails on their own terms. They cater to those who appreciate the freedom to explore their own taste preferences without feeling constrained by traditional cocktail rules. The Westward Hazelnut Bitters, like other bitters from the brand, can be used generously in cocktails to add depth and complexity. They can also be used as flavor enhancers in baking and other culinary applications.

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