Who is Sobrii?

Sobrii was created by founder Bob Huitema in 2017. After searching for a way to enjoy great-tasting cocktails without alcohol, he decided to create his own solution. Drawing on his experience in the food and beverage industry and his upbringing on a farm in Ontario, Bob embarked on the journey to craft Sobrii 0-Gin, Canada's first distilled non-alcoholic gin.

What makes Sobrii stand out is its commitment to offering high-quality non-alcoholic spirits that replicate the flavors and experience of traditional alcoholic beverages. Their focus on natural ingredients, including Canadian Ginseng from Ontario, sets them apart from other alternatives in the market. Sobrii caters to health-conscious adults or the "sober curious" who want to enjoy classic cocktails without compromising on taste or experiencing negative effects.

Sobrii offers a good variety of products, including their flagship Sobrii 0-Gin and Sobrii 0-Tequila. The Sobrii 0-Gin is a traditional blend of botanicals, featuring juniper berries, coriander, allspice, and Canadian Ginseng. It has a complex profile with aromas of juniper, pine, and ginseng, followed by flavors of bright acidity and herbal bitterness. On the other hand, Sobrii 0-Tequila is inspired by the flavors of artisanal tequila and mezcal, with spicy jalapeno, black pepper, coriander, and Canadian Ginseng.

Choosing Sobrii means opting for non-alcoholic spirits that are free from sugars, sweeteners, calories, and artificial flavors. Their products are carefully crafted using a traditional blend of botanicals, and the Sobrii 0-Gin has won several prestigious awards. The brand is a great choice for those looking for an authentic and satisfying non-alcoholic spirit alternative.

Sobrii spirits are designed for health-conscious individuals and those seeking non-alcoholic alternatives to traditional spirits. The Sobrii 0-Gin can be used as a substitute in classic gin-based cocktails, offering the same botanical flavors without the alcohol. Similarly, Sobrii 0-Tequila is best served chilled with a premium cocktail mix to replicate the taste and heat of tequila-based beverages. They provide an excellent option for creating enjoyable mocktails and avoiding the negative effects of alcohol.