Perhaps the rockstar of the bunch, Hella Bitters Aromatic consists of more intriguing ingredients and stronger flavours, which make it a bitters that can stand up to the strongest bourbon whiskeys, but which is still delicate enough to give subtle support to a gin cocktail. It gets its colour from the beet juice that is used to slightly sweeten it.
Clove, wormwood, gentian and multiple spices are the main ingredients of this incredibly well balanced aromatic bitter.
Hella Bitters is an all-natural craft bitters company, committed to being the premium alternative to mass-produced and often artificially flavoured competitors. What began in the early 2000s as a hobby with roots in the Bay area, turned serious in 2011 when Hella Bitters was founded in Williamsburg, Brooklyn. With a modest Kickstarter.com fundraising project, pools of sweat, and a big dream, Hella Bitters went from being a weekend project, to becoming a serious pursuit of the delicious. Now that Hella Bitters manufactures in East Harlem’s Hot Bread Kitchen and utilizes co-packing services at Long Island City’s Bad Ass Organic, the Brooklyn project has blossomed into a true NYC company, with commitment to quality in all practices. Hella Bitters' goal is to reach a broad audience of food & cocktail lovers while maintaining the quality of their artisan craftsmanship and delivering bitter deliciousness everywhere.
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