The Montreal-based company Groom was inspired by old-school pomades our grandfathers were using, however the all-natural formula promises to nourish your hair and scalp… and to be easier to wash out! Juniper berries, lime and rosemary scented.

Industries Groom is a Montreal-born and raised company that specialized in men's grooming products, all-naturally. There is no paraben, no perfume, no petroleum-based product in their entire collection. They proudly brought back a long forgotten culture of men's grooming, reminiscent of old-timer barbershops. They are now enjoying a fame that goes beyond their home land.