Inspired by the Italian tradition, GROOM Shaving Soap is made to be used with a bowl and a shaving brush. Its smooth consistency makes it easy to use, and creates a rich, dense and lasting foam quickly. The shea and cocoa butters keep your skin well nourished for a flawless shave, and the pine and sage release an invigorating scent.

Industries Groom is a Montreal-born and raised company that specialized in men's grooming products, all-naturally. There is no paraben, no perfume, no petroleum-based product in their entire collection. They proudly brought back a long forgotten culture of men's grooming, reminiscent of old-timer barbershops. They are now enjoying a fame that goes beyond their home land.